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comment by mk
mk  ·  3608 days ago  ·  link  ·    ·  parent  ·  post: On Jumping to Conclusions

thenewgreen:

    As you can imagine, we put a lot of time and thought in to the "motto" for Hubski (I too dislike the term slogan).

While that's true, we actually put most of the time and thought into after the fact. I put up "a thoughtful web" with only a little consideration. Over time we have asked ourselves whether or not we should say something different, if anything at all. We keep coming back to it. I like that it works on more than one level, and that it begs interpretation.

I don't view Hubski users as customers, and I don't intend to encourage that kind of relationship unnecessarily. There is no doubt that we are providing a kind of service here with the site, but I want to create a new space, and I don't see why at the same time we can't carve out a little bit of new space in an economic sense as well. In fact, the latter might be necessary if we are to succeed at the first.

On a somewhat related tangent, I find it bizarre how in this day, companies will relate to their customers in ways that their customers wouldn't dare relate to each other. Take radio advertisements, for example. By and large (at least in the US) radio advertisements often employ a sense of humor that only a genuine idiot might appreciate. They are loud, obnoxious, and not funny. A terribly offensive and degrading interaction has become normalized in radio advertising simply because it works.

I never want to start talking about you all behind closed doors as if you were somehow different than me. The day that we start doing that is the day that Hubski starts to die. The site might grow as a result, but Hubski will wither and die.





ButterflyEffect  ·  3607 days ago  ·  link  ·  

    By and large (at least in the US) radio advertisements often employ a sense of humor that only a genuine idiot might appreciate.

This is certainly true of larger, syndicated radio stations. It's appealing to the lowest common denominator and taking the easiest route to a quick dollar. Plus, if you're the radio station or underwriter it's easier to sell. Most of the ads run on those kind of radio stations aren't exactly high-brow businesses anyway.

I actually have a decent amount of experience with creating, marketing, and running radio advertisements and have been fortunate enough to do so through a college-station in a mid-sized market. We avoid advertisements like you have described at all costs.

thenewgreen  ·  3608 days ago  ·  link  ·  

    While that's true, we actually put most of the time and thought into after the fact.
-True, true. I recall a list of words/phrases put together only to return to what was already there.

    I never want to start talking about you all behind closed doors as if you were somehow different than me
-I agree, I am first and foremost a hubskier. It would be a very sad thing if I felt otherwise. I think it was flagamuffin that recently said that he approaches each conversation on Hubski as if the other person likely knows more about the topic than he does. I too take this approach and I extend it to the understanding of the site itself. This place is special to me because of the collection of people that use it. For this reason, I think the hubski logo is perfect, I see the smaller dots as individuals and the larger one as the collective.

I don't see the users of Hubski as customers and I'll also never see them as a product.

    at the same time we can't carve out a little bit of new space in an economic sense as well. In fact, the latter might be necessary if we are to succeed at the first.
I'd like to hear more about these new ideas.