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Where does the slide start? No snowflake feels responsible for the avalanche but something sets it off. Does NatGeo have shareholders to please that demanded increases in ad revenue?
NGK is published by the National Geographic Society. They are one of the largest non-profit scientific and educational institutions in the world. So I doubt they are hurting for money though that may be a possibility. Declan Moore, Society Executive Vice President and President of the Magazine Group, has overall responsibility for magazines at the Society. He reports to Society Chairman & CEO John M. Fahey, Jr. Is he the one that made the decision to post this? Probably not. But responsibility ultimately falls on him.