First Conflict Tower payoff:
"By portraying the Bible as essentially one long text message from a deity who hasn’t quite figured out how to self-edit, these publishers are putting it in direct competition with the thousand other similarly draped media productions screaming for teenage approval. Given the choice between a secular source that honestly wants to engage with their concerns and a Bible that is cynically aping an interest in order to keep itself stumbling along another couple of centuries, there’s little doubt about where a modern adolescent will turn."