With the rise of Instagram, with its focus on photos and filters, and Snapchat, with its ephemeral messaging, and Vine, with its 6-second video limit, for a while there was a thought that new social networks would be built on some new modality of communications. That's a piece of it, but it's not the complete picture, and not for the reasons many people think, which is why we have seen a whole bunch of strange failed experiments in just about every odd combinations of features and filters and artificial constraints in how we communicate with each other through our phones. Remember Facebook's Snapchat competitor Slingshot, in which you had to unlock any messages you received by responding with a message? It felt like product design by mad libs.
When modeling how successful social networks create a status game worth playing, a useful metaphor is one of the trendiest technologies: cryptocurrency.
Social Networks as ICO's
How is a new social network analogous to an ICO?...