As MyCrypto mulled what benefits to offer employees, the new blockchain startup asked them what they wanted. “Surprisingly, we found that the traditional health benefits and 401(k) benefits—they had no interest in those,” said Taylor Monahan, the company’s founder and chief executive.
If employees didn’t want two of the biggest reasons to be full-time, what did they want? “They’re early adopters and they’re tech-minded people, so the concept of living forever turns them on,” said Monahan. “That’s how we figured Forever Labs would be a good fit.”