"It's a huge event. It's a serious event. I think many of us here believe it will become the new normal," says Michael Crotty, president of MKT & Associates, a company that exports textiles from China. Crotty says in his nearly two decades in China, he's never seen a crackdown of this magnitude. "The consumers of China don't want red and blue rivers. They don't want to see gray skies every day."