by mk

Engineering is about finding excitement by figuring out how human behavior could change. Marketing is about finding money by making sure it doesn’t. The future arrives along a least-cognitive-effort path.

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In a way, when we ask, is there a sustainable future, we are not really asking about fossil fuels or feeding 9 billion people. We are asking can the Manufactured Normalcy Field absorb such and such changes?

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This is already starting to happen. Instead of a newspaper feeding us daily doses of a shared Field, we get a nauseating mix of news from forgotten classmates, slogan-placards about issues trivial and grave, revisionist histories coming at us via a million political voices, the future as a patchwork quilt of incoherent glimpses, all mixed in with pictures of cats doing improbable things.

The waning Field, still coming at us through weakening media like television, seems increasingly like a surreal zone of Wonderland madness.

One of his best posts, IMO.