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THINX Underwear: New Period Panties Changing Taboos Around Menstruation
by forwardslash

    If you think launching a startup sounds tough, try launching a startup that’s talking about periods. Fortunately, THINX was up for the challenge, and created underwear with built-in technology just for that time of the month.

    At a glance, the THINX undies look like any other lingerie: black and lacy, in what they call “the three most classic styles”— hiphugger, cheeky and thong, with an additional, even lacier “Luxe” option.

    But the similarities stop there. The material of THINX underwear is anti-microbial and stain-resistant, moisture wicking, and can absorb up to six teaspoons of liquid. For anyone who has had to toss a pair (or two) of panties or tie something around her waist to hide a stain, this is a welcome change.