But a third group [of names] is shared almost equally by men and women—like Kerry and Jody—and women with those names were notably more likely than their nominally feminine counterparts to become judges.

The defense might call a car accident “contact”; the plaintiff might say one car “smashed” the other. These labels really matter, as Elizabeth Loftus and John Palmer showed in a classic experiment.

Pretty cool article on how the words we use sometimes "match" what they describe.