To get a sense of how the process works, there’s a very simple trick you can try. Ask an indulgent friend to pick a word – lollipop, for example – and keep saying it to you for a couple minutes. You will gradually experience a curious detachment between the sounds and their meaning. This is the semantic satiation effect, documented more than 100 years ago. As the word’s meaning becomes less and less accessible, aspects of the sound become oddly salient – idiosyncrasies of pronunciation, the repetition of the letter l, the abrupt end of the last syllable, for example. The simple act of repetition makes a new way of listening possible, a more direct confrontation with the sensory attributes of the word itself.
Anthropologists might feel that they are on familiar ground here, because it is now understood that rituals – by which I mean stereotyped sequences of actions, such as the ceremonial washing of a bowl – also harness the power of repetition to concentrate the mind on immediate sensory details rather than broader practicalities. In the case of the bowl-washing, for example, the repetition makes it clear that the washing gestures aren’t meant merely to serve a practical end, such as making the bowl clean, but should rather serve as a locus of attention in themselves.