Over the last year, YouTube has tried to reinvent itself at the top, hoping the creators come along with them. YouTube wants to be Cable TV, save for advertisers, dull, boring. YouTube is going to fail, hard, if they do this.
The thing that makes YouTube work is the same thing that makes YouTube a complete shitshow; people who otherwise would never find an audience can do so online. For every cunt like Richard Spencer and Galvin McGinnes there are 30 toy unboxing channels, 20 in depth strategy channels, 50 board game reviewers, 15 science outreach channels, colleges with their lectures online, podcasts etc.
If it was me in charge, I'd highlight everyone that hit a million subscribers during the year, have a supercut of the 100K channels, and then some back and forth between some of the "fun" stuff like the makeup girls and toy kids.
Marques Brownlee nailed it. This was an ad to show the advertisers that youtube is worth investing in and not at all about YouTube and the people on the platform.
Meanwhile I am here investing in popcorn.
...the fact that the metrics are unrealistic and chosen by programmers rather than viewers or advertisers?
...the fact that it's a money-losing horrorshow?
...the fact that it's algorithmic nightmare fuel without any basic human intervention anywhere?
...the fact that it's Google's attempt to destroy traditional media by sucking all the profit out of artistry?
I stand by everything I say here.