There's a Wall Street Journal article behind a paywall that says nice things:
...
Lee maintains that, first and foremost, Endless West is interested in adding to the art form of spirit making using a different and broader set of tools. He compares his product to electronic music: “People hated the idea that you could make art on a computer for a while, like, ‘What’s going to happen to all the artists?’ But all those things are now art. There are still people who play violin.”
Yet in every conversation I’ve had about Endless West, I’ve heard some version of the Silicon Valley cliché of disruption and, more specifically, the democratization of a luxury product. When Michael Black, the owner of Sebo, a beloved but now-closed San Francisco sushi restaurant, tasted Glyph, he thought immediately of high-end Japanese whiskies—Hibiki in particular, which sells for anywhere from $70 to tens of thousands of dollars per bottle. Glyph, Black says, “doesn’t have a huge amount of that super-deep, peaty or oaky kind of quality but more of a subtle fruit-and-floral quality. It’s a little smoother.” At the price Endless West is aiming for, Black sees potential for it “to gain exposure in a market that [highend whiskies] don’t currently enjoy,” he says.|
Sounds interesting. How do I get a bottle to Europe to gift a friend? He is running a whiskey club for the past 5 years and I want him to blind taste this...
I also wonder how the whisky community is dealing with something like this. Are they against it because it defies the tradition? Or do they welcome it because the taste and quality is what counts?