...now that's what I call a pivot.
Eyes on the prize here: Uber has Jump in eight cities. And they're for profit. And they want to compete against this:
https://en.wikipedia.org/wiki/List_of_bicycle-sharing_systems
Not really UBER is desperately expanding revenue at any cost, paying $1 for .25C of revenue seems withing their normal operation.
There are a lot of infrastructure related problems for bikes as well. Most cities arent designed for them and keeping a bike safe outside is next to impossible. The car-to-go business model wouldn't really work either if a large percentage of cars ended up with slashed tires, cut breaks and submerged in the lake.