“Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children – parts of the internet we have ended up with is a million miles from where we thought it would take us,” said Keith Weed, Unilever’s chief marketing and communications officer, in a speech Monday to internet advertisers. “This is a deep and systematic issue – an issue of trust that fundamentally threatens to undermine the relationship between consumers and brands.” That risk of lost trust with customers threatens mainstream corporations, and the result is pressure on Google and Facebook to make big changes. Americans’ trust in social media and search engines has fallen 11 percentage points since last year, according to the 2018 Edelman Trust Barometer. By contrast, Americans’ trust in traditional and online media rose 5 percentage points.