The xkcd is six years old, but apparently this shit still hasn't died out yet.
Nor should it. It's built by men with no self-confidence for men with no self-confidence. As long as the Internet exists and some young horny men continue to want to get laid without giving the derogatively-called "target" any sort of respect a human being, regardless of gender, deserves, this shit is going to continue to live on.
It's easy to abandon the basic notions of humanity and respect when you feel so empty inside, no woman would want to stay around you unless you negg her into doing so.