So what's interesting about this to me is how transparent it is after a little enthusiasm for watches. The company makes a bunch of different automotive-themed stuff, but let's focus on our Mustang friend.
The movement is a miyota 9130. Yours for $129.95.
The case retails for $33.
The strap is $10.
So. Between the $1500 they charge and the $175 (max) they're paying for everything but the dial and hands is the cost of the dial and hands... and the profit margin. And the dial is literally stamped steel with a two-color ink process.