Originally read the title as "The Church of Social Media"; was pleasantly surprised in a number of ways. Neatly articulates a lot of feelings I've had for some time. Particularly happy to see this republished on Autostraddle.
Every comrade ought to read up on the French Revolution and the Cultural Revolution. When you institutionalize social mores, you end up with group policing. The left isn't any more resistant to this than the right. It arises from actions as simple as identifying yourself as a comrade.
If the environment that results from your actions doesn't enable your objectives, then what is the true purpose of those actions?