Still, Simo says media com­panies shouldn’t expect to get the upfront payment some are calling for, partly because Facebook rewards viewership and partly because viewership is its own reward.

Yeah. The guys who have been living and dying by Nielsen since nineteen diggity two are totally gonna buy that "viewership is its own reward."

You would think that an organization whose revenue was 97% advertising would be exquisitely sensitive to the needs of its advertisers, but I guess they're too busy "disrupting."

posted by francopoli: 339 days ago