Edit: Video has been retracted, see comments.
Centered around the YouTube channel of "Gulagbear"? Ugh, I'm losin' it.
This whole thing smelled like a Murdoch family hit on the competition. Not at all shocked that it started there. Then there are the reports that one of the guys pushing the narrative that the ads are on "bad" content just so happens to have a ton of patents on ways to prevent just this sort of thing from happening. I've been holding back on a post about this until I can get a source that I trust to share.