It is unclear whether the sale indicates GM would essentially give up the Europe market. GM Europe, primarily the Opel and Vauxhall brands, has lost money for 16 consecutive years. Cadillac has close to zero market share there, and as of last year Chevrolet no longer sells any cars in Europe aside from the Corvette. Whether GM sells the Opel Vauxhall entirely (as Ford sold 100 percent of Jaguar and Land Rover to Tata) or completes a merger that would let it retain a stake in PSA, the two former GM brands will inevitably face aggressive cost-cutting measures that will further shed jobs, close factories, and shrink model lineups.

kleinbl00, I'll be at work all day, but I was wondering if you heard the news and what your thoughts might be. I think this could really help GM streamline, which could help them a lot the same way Ford was able to straighten out after unloading Volvo, closing Mercury, etc. Additionally, this might make PSA a real contender against VW in Europe . . .


kleinbl00:

We've been here before. Last time, they put a clause that forbid Magna from selling Vauxhall or Opel in the US. Then everyone went all trade-protectionist on it and the whole thing blew up.


posted by rd95: 141 days ago