Here's my problem, largely, with the answers given, although I very much agree with a lot of the things this person is saying.

Society and individuals are different things. Societal actions and behaviors are different from indavidual actions and behaviors. We should judge indavidual actions as individuals, and societal actions as a society. We should not judge indavidual actions as a society, or societal actions as an indavidual. The former makes you oppressive and constricting. The latter makes you a dictator.

Take a racist statement given by an individual white person vs an indavidual black person, who are of relatively similar social power. The words of each indavidual have the same capacity to effect the opinions and thoughts of others as individuals, and when looking at their words as individuals, we should judge them equally harshly. Both are doing the same harm to society.

However, as a society, there are a lot more white people in power (and just in general), capable of doing more harm using racist statements. As a society, it's important to focus on fixing the issues that are caused by those things, as well as establishing the end of trends that hurt smaller groups. This means we find a trend, something everyone does, that hurts a minority group, we should seek to end that trend as a society, but judge anyone who contributes to that trend as an individual and punish them and regard them as equally wrong for the way they have acted.

To not do this is to create double standards, to tear people apart, and to continue putting divides and harsh rifts into society. The white person who is judged for racism, but then feels the same shame and hurt when they hear racism directed to themselves WILL become resentful and WILL become hateful. As a society, it's important to note that when we allow resent and hate to build in society, it isn't going to harm the majority, and end the trends that cause those things. The person trying to pay their heating bill and being nonetheless called privileged will have zero support for the people who found a crippled person and decided to go ahead and shoot them in the knees regardless for things they had no control over. "Your life should be worse" is a hell of a thing to tell people, and that's exactly what this article is telling those people.

This inability to separate the two spheres of human behavior is, I think, the number one thing plaguing social science right now. When we finally start actually doing that, I think we will see a lot of very fast social improvement.