Announcing disappointing results on Thursday, the motor company forecast that the referendum decision could cost the company $1bn over the next two years.
Ford is the largest car brand in the UK and Bob Shanks, Ford’s chief financial officer, warned price rises would be necessary there in order to offset currency fluctuations in the wake of Brexit. The pound has crashed 11% against the dollar since the Brexit vote on 23 June.
Meh Ford has such a slow refresh cycle and they are starting to lag behind
Focus - 6 Year old platform
Fusion - 4 Year old platform
Escape - 5 year old platform
Their Money Maker the F150 and the Edge are both newer platforms but niter of those are good sellers in Europe.
Im kind of in the market for a new car and I was really unimpressed with their offerings. Mazda and Honda both have some really good offerings and both are competitively or lower priced.