The acronym WITCH was ever-changing and related to each of the autonomous groups needs. On Mother’s Day, it meant “Women Infuriated at Taking Care of Hoodlums.” Covens formed in industries fighting sexual harassment and gender discrimination, manifesting “Women Indentured to Traveler’s Corporate Hell,” and “Women Incensed at Telephone Company Harassment.” Still other groups renamed WITCH to “Women Inspired to Tell their Collective History,” or “Women Interested in Toppling Consumer Holidays.” While each coven operated independently, all engaged in public performance art pieces meant to further the Women’s Liberation movement whilst boldly reclaiming an identity that had condemned thousands of women to death centuries prior.