It will be interesting to see if there is a follow through from Unilever, who is not only the creator of AXE body products, but also Dove, which for a long time used the tag line:

"Strong Enough for a Man, Made for a Woman."

this was changed to the only slightly improved

"Strong Enough for a Woman."

the truth is that the only way sexist ads will disappear is if companies end uselessly gendered products. What makes a scent masculine or feminine? The answer is that there isn't one - Some masculine scents on the market are even functionally identical to feminine scents, just wrapped in different branding. or with ever-so-slightly different combinations - Say, instead of Vanilla and Coconut and Chamomile, it will be Madagascar Vanilla and Coconut, or some such.

I had an interesting experience when I went to a local scent shop and bought a roller bottle of perfume - Bergamot Orange, Sandalwood and Musk. The clerk asked her supervisor if this was a men's scent (I obviously was not having a good "passing" day) - who said it was fine for both genders.

Now, aside from the fact that It shouldn't matter, I'm a customer buying a product, this is interesting to me because i SWEAR when I was in university I had a tester for a Hugo Boss cologne (for men) that had Bergamot Orange, Sandalwood, and Musk.

Ain't that some shit.