“Digital continues to be an incredibly important part of the industry, but it would appear there remains a special place in the consumer’s heart for aesthetic pleasure that printed books can bring,” said Publishers Association chief executive Stephen Lotinga.

Lotinga said that strong sectors include adult colouring books, such as Lost Ocean by The Secret Garden illustrator Johanna Basford, as well as The Complete Alice, the 150th anniversary edition of Lewis Carroll’s famous fairytale.

I'm half tempted to say including coloring books is cheating.