".... there was one huge red flag: engineers at Inktomi were starting to use Google as our search engine. "
dublinben: This quite a fascinating article, since I would put Google of 2012 in the position of Inktomi (2001). New search engines like DuckDuckGo are delivering far more relevant results with their zero click information results. I see Google as more often than not "finding ten links for you to click on."