In an essay from the 80, Umberto Eco (of 'The Name of the rose' fame) said football is a substitute for political responsibility, and real citizenship. A dangerous distraction.
He assumed, the total amount of attention we can offer to news is finite, and any distracting stuff is used to hide important stuff.
It's a bit far fetched.
But really , fuck that lion.
It's fine to care about both human suffering and people who kill animals for fun. But people who have tweeted about Cecil the Lion and not Trayvon Martin need to fuckin' reflect on their values.