Corporations use holidays, competitors' foibles, strikes, police actions and massacres as unique opportunities to leverage contemporary events to encounter less media traction for their temporary missteps and miscommunications like losing company databases or where they dumped the bodies.

Like when the NCAA and Penn State used the NFL wife-beaters media dinner club as a way of removing the stink of re-instating Joe "My Coaches Only Fuck The Young Boys They Have To Fuck" Paterno full access to his blessed and holy win record.