Many of Glover’s best customers worked at the plant, and for those he trusted most he devised an even better deal. Rather than paying five dollars per movie, for twenty dollars a month you could buy an unlimited subscription—and you didn’t even need the disks. Glover had set up his own topsite, and once you’d bought an account you could download anything you wanted. There were current DVDs, plus the latest copies of games, music, software, and more. At the time, video on demand was the technology of the future, but, if you knew Glover, it had already arrived. He was running a private Netflix out of his house.
That was a rollicking good read, but the title's misleading. How did he break the music industry? He didn't. The only main point made about sales were that ripping and releasing early on the internet correlated with increased sales.