What the article doesn't mention is that YouTube gets to decide what part of the money goes to what kind of content. Of the $10, $4.50 goes directly to YT, and $5.50 is divided among the people you watched. YouTube can totally decide to divide it unevenly if they want to. And if they don't cooperate...
you can read this article
http://provloggers.com/youtube-sponsorship-how-to-get-sponsors-for-youtube/