Creative marketing is on my mind because it is what Fielder does. When asked by my sister-in-law to describe his current project Nathan for You, I tell her it is a reality show in which a mild Canadian man goes around giving bad advice to small businesses. Anxious for exposure or just too polite to say no, the businesses take the advice, and somehow, everything works out anyway. Fielder makes no adjustments to this description. “It’s a very clear premise when you explain it to people,” he says. “It’s just not that funny.”