I was going along with what the author was saying for awhile. It seemed though to just devolve into we should've subscribe ourselves to any corporate advertising.
Honestly, @dennydiner is really funny. It's funny because you have to imagine some young 20 year old at a computer at Denny's HQ (wherever that is) trying his best to get twitter favs and retweets all while keeping it within the context of being a diner.
Another great corporate twitter account is @tacobell. That account seems to be best at looking for people who mention "Taco Bell" without knowing they are being watched and responding with something coy. I am not going to be able to find the exact link to the tweet but one exchange went something like:
@TwitterUser: I just had taco bell breakfast and it was 1 part delicious 1 part horrifying @tacobell: @TwitterUser don't lie to yourself
Here's a couple other convos:
https://twitter.com/TacoBell/status/476599323170324481
https://twitter.com/TacoBell/status/476201101008465920
https://twitter.com/TacoBell/status/476200137237069824
And some dennysdiner:
https://twitter.com/DennysDiner/status/476048809509015552