t’s clear that airlines see the value giving passengers tools to make their lives easier–just think of the shiny mobile apps airlines have put out in recent years. Glynn-Finnegan isn’t sure why the same thinking doesn’t carry over to the paper products. “Better layout of information leads to less stressed out passengers,” he says. He mostly thinks it’s a problem of inheritance. “Rather than redesign the boarding pass to be optimized for new technologies, airlines just bolt things on to the existing, broken passes. This means the boarding pass has not changed in years.”
The reason this design works isn't just because it is "pretty" - it is functional. That is the heart of design. The designer thought about things like hierarchy and usability, not just fonts and colors. Excellent work.