But social media is by no means characterized by restricted space, infrequent use, or expensive infrastructure or performances; it can be by used everyone, whenever they want, at exceedingly low cost, and it hosts performances, to call them that, which cost nothing to produce.

I don't think so. The servers cost money. The bandwidth costs money. The people who wrote the code costs money. If we want to keep with the author's ballpark analogy: the servers are the park and the land, the bandwidth is the shit that has to happen / money paid whenever people walk into said park, and the code is the people who laid the bricks for the ballpark and the ballpark itself.

That's only one of the ridiculous things in this article that I'm choosing the comment on. I find the author is very ignorant and silly.