I remember reading this short piece some time ago. Its critique of the 40 Hour Work Week discomfited me less than intended but only because I work longer by choice, and from obsession. The last two paragraphs...
... provoked a self-satisfied rejection of their assertion that, upon reflection, felt a little too reflexive to be entirely unjustified.
My gut feeling is that Hubski's population is at least at little anomalous. Are we?
waves hands wooooo big business is programming yooooouuu it's the source of all your problems wooooo
No it's not. You are the reason for your problems. Your lack of self-discipline is the reason you buy expensive coffees. Your lack of self-discipline is the reason you don't exercise when you get home from work.
The author's premise is so shaky I can't believe it's taken seriously. The premise is essentially, "work sucks and that makes you buy shit because you're depressed." Well, yes, that's true, if you're a person who is placated by mindless consumerism, but that's not big business. That's YOU.
This article engages in the same illogical, lazy thinking that drives conspiracy theories. It accepts a hypothesis that is easy to digest to explain complex phenomena without analyzing any other explanations.