Domesticating South Asian Femininity. Bilal Ahmed, in Wednesday's Souciant.
My guess is some of the tweets were plants by the pageant itself to drum up media buzz. When was the last time Miss America was in the news? A couple decades ago (probably because TV options were so limited), it used to draw large audiences. Part of me thinks this is a cynical ploy to get people taking. (I'm mostly joking, but I wouldn't be surprised if I turned out to be right either.)