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FolcHero  ·  3556 days ago  ·  link  ·    ·  parent  ·  post: Bud and Miller Are Trying to Hijack Craft Beer—and It’s Totally Backfiring

Gansett is an old beer company, and since its most recent incarnation in 2005, it's been pitching itself directly to the hipster crowd by pumping out vintage iconography- just a cursory look at the website will turn up a dozen examples. It's also a very sugary brew, which makes it an easy first beer for college kids experimenting with alcohol for the first time. (Last Sunday, I went for a drink with my sister and she dropped a shot of Amaretto into a glass of Gansett: Instant Dr. Pepper.)

Gansetts has also done an amazing job of marketing itself as the face of the Ocean State. Ad a born and bred Rhode Islander, I remember thinking in 2005 when the "Hi, Neighbor" signs went up, "Wait, what is this and since when has it been a part of my identity?"; now when I leave the state I make sure to bring a few Gansetts with me to remind me of home. And anyone who has lived in Rhode Island, even for a little while, can recognize how powerful a combination that Del's and Gansett shandy is. The first month it hit shelves, it was sold out at every liquor store near me within a day or two of being stocked. It tastes okay, but the sense of cultural identity, that you're enjoying something that is so intrinsically tied to being a Rhode Islander, is what really sells it.

e: Its also worth pointing out that Gansett's brewing is done by Genesee.

FolcHero  ·  3557 days ago  ·  link  ·    ·  parent  ·  post: Fourth Bi-Weekly Give Me a Quote from Something You've Been Reading Lately

  "...I think this is
  The prettiest world--so long as you don't mind
  a little dying, how could there be a day in your whole life
  that doesn't have its little splash of happiness?"
-Excerpt from "The Kingfisher," by Mary Oliver. It's in an anthology of poetry curated by Czeslaw Milosz, A Book Of Luminous Things. Well worth checking out if you can.
FolcHero  ·  3567 days ago  ·  link  ·    ·  parent  ·  post: Ask Hubski: What are you looking forward to doing this weekend?

You've got to move to an island, hippy drum circles and beach bonfires are everywhere out here. Our just buy a lot of drums!

FolcHero  ·  3567 days ago  ·  link  ·    ·  parent  ·  post: Ask Hubski: What are you looking forward to doing this weekend?

This evening, the coffee shop I work in will be open in the evening for a drum circle, which I'm excited to be a part of, and tomorrow I will take my first day off from work in two weeks, which will be invaluable for my mental health.

EDIT: I'm also about to make a dope hamburger, which will undoubtedly be a high point for the weekend.

FolcHero  ·  3584 days ago  ·  link  ·    ·  parent  ·  post: 15 Geometric GIFs That Will Hypnotize You for Hours

Man, someone out there seems to be using the whocares tag pretty liberally and very rudely, I think.

Nine is lovely though, I think that would also be a pretty appealing hubwheel.

Sorry, this comment is private.
FolcHero  ·  3593 days ago  ·  link  ·    ·  parent  ·  post: You'd think a chain food place would get coffee right.

To the contrary, you'd think chain food places would get it wrong, since they are the ones with the most incentive to serve you blackened Emu vomit. Skilled coffee brewing is a fairly delicate process, and really good coffee is going to be freshly brewed. Chain places make money through high volume and low labor costs, which means its better for their bottom line to mass brew the coffee and let it sit in a 20 gallon carafe until it runs out. This goes doubly on Monday morning, where all the coffee that they didn't sell because less people work early Sunday morning sits in the carafe in the cooler overnight.