G'day Hubski. Paul Gilding here, author of the article above. Someone Steve (twitter Clausnitzercan) kindly suggested I drop in. I'm a bit flat out responding to lots of reactions to this piece around the world so can't go through and respond to all the comments here, but within reason I'm happy to answer some direct questions if that's useful? If not, then enjoy the discussion - clearly a bunch of interesting and bright people hang around here.