by: kleinbl00

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Keep in mind: for all intents and purposes, once you hit 25 you've chosen every brand you'll ever choose. This is one reason why advertising focuses heavily on teenagers and young adults; it's easier to hack a presidential election than it is to get your mom to switch dish detergent. Macrobrews are kinda fucked in this regard because those goddamn whippersnappers tend to buy a sixer of something expensive and semi-local, but only every now and then: my roommate will buy six Blue Moons about three times a year while my dad will buy a half-rack of Coors Light once or twice a week. So they're marketing to a rarified stratum: people under 25 who are deciding on "their regular beer" that they can get most places. The Most Interesting Man came out in 2006 so everybody they could (legally) influence back then is between the ages of 35 and 40. Time to do something new because they know that even if they kill off The Most Interesting Man, you aren't going to switch to Corona at this late date. You started drinking Dos Equis to set yourself apart from those choads.

The owners of the macro brews give no fucks, of course. 70% of beer sales in the US are controlled by one fucking company.

kleinbl00  ·  link  ·  parent  ·  post: Pubski: February 7, 2018

I know. And that's why I refuse to humor you.

The difference between being glum about a physiological limitation or not being glum about a physiological limitation is glumness. Worse, the worse your attitude the worse your hormonal and chemical balance. The more you act like a little bitch, the longer you will be a little bitch, the harder it will be to not be a little bitch... physiologically.

Toughen the fuck up. Not because I think less of you but because your strongest ally in this is yourself and you sell yourself short at the drop of a hat.

kleinbl00  ·  link  ·  parent  ·  post: Pubski: February 7, 2018

I had an epiphany maybe three, maybe for years ago. I was running, as always. Up the dune, as always. A mile into my 3-4 mile run, as always, same as it ever was, as I have been doing since 1988.

This dude smoked me. Trotted right on by like I was standing still. Made me feel like shit. Then I thought about it and realized that I was old enough to be his dad. I'd been running longer than he'd been alive.

I was faster when I was younger. But I'm still going. I'm doing pretty goddamn well, thankyouverymuch, and all the shit that holds me back isn't bad enough to hold me back much. I'm healthier than my parents were at my age; I'm healthier than my grandparents were at my age, I'm healthier than my friends at my age.

I'll take it. In the end, we're only competing with ourselves, and we only get to win until we lose. I'll take every win I can get.