Haha, I know exactly what you mean. A new fancy coffee house opened down the street form me last summer. They offer the single pour, which I wan't familiar with. So when the guy told me about it, I (naively) said, "That's sounds good. I'll try it." Of course then I watched him make it, and was surprised to learn that he was making coffee the way my dad always made it, because he was always too cheap to buy a drip maker! Then I almost had a heart attack when the dude said, "That'll be $4.50." WTF?!?! $4.50 for drip coffee, because the filter holder is stainless steel, and not plastic like the one my dad used to use. Gimme a fuckin' break. I'm not one who's shy about paying for quality items, but the single pour is the most pretentious garbage I've come across in a long time.