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paco  ·  4649 days ago  ·  link  ·    ·  parent  ·  post: Google+ cannot be undone.
With the way they went after Groupon (which they are lucky they didn't get) it's about the advertising. Google makes almost all of its money through ads. They can't let Facebook's huge ad network go on unchallenged. That's why they will take such a big bet on Google+.