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ecib · 4447 days ago · link · · parent · post: Home Roasting Part II: Modifying the Air Popper to Extend Roast
It's the morning rush. We have an entire population hard wired and addicted, either habitually or chemically or both. If you've ever been in a coffee shop on your way to a 9 to 5, you'll see them going gangbusters the whole morning. Then a little bump at lunch. As long as you choose your location correctly and make sure that you are along the path of morning commute traffic, I'd bet you're nicely locked in to a predictable recurring source of revenue that also represents the majority of your sales every given weekday. And the turnaround can't get better than somebody late for work :)you take profit dollars and unless you are turning and burning there aren't a whole lotta profit dollars in coffee.