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What I'd be interested to know is if the people who still opt for mp3 players are headed for more "smart" devices like the iPod touch, or going with devices that are truly meant for simply listening to music like the iPod classic. It would seem like the people who are choosing to buy "smart" mp3 players like iPod touches would be declining as it is now much easier to get a phone with the same features for about as much money, while the people who just want to listen to music would still want a basic mp3 player that can hold more songs..