The stereotype has existed for a long time and I'm glad some pride is finally being associated with such interests which earn the label. And as the pride swelled, so did the marketing, posers, and exploitation. I see it as a growing pain. The stereotype is being accepted and even glorified. There will always be the many empty individuals who latch on to some label and try as hard as they can to be something, be anything, just so they won't be nothing. Maybe next time you see a person "posing" as a nerd try to be nice. strike up a conversation about something you like and ask them about what they like. If it appears they are "faking" you don't need to verbally assault them and stick up your nose at the "inferior brand of person." Maybe even have the courage and confidence to try and cut through this label he or she wrapped themselves in and ask about their family, their "real" life. He or she probably is looking to fit in or for a friend, even if they aren't consciously aware of it.