What I have not been able to figure out is why they are considered a hipster clothing store. They basically make the most run of the mill, basic clothing in simple solid colors. They are literally The Gap. I know because I own some of them. Looking at their models, I realize I don't even know what 'hipster' is supposed to mean. Yeah, they have a certain look, but they look far more normal and down to earth than a lot of the traditional runway models and fashion photoshoots. Anyway, they screwed up and should have put this girl in. The whole point is publicity and press, -I think they forgot that. These online votes have a history of getting hacked and if you run one you should have a plan in place to capitalize on the unexpected instead of wasting time, money, and other resources on giving yourself bad press.