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It turned out to serve both purposes, but the idea was brought by the same process that probably led to most discoveries: "wow X would be perfect if it had more Y quality." Ground coffee I like is on the mild side, but rich and nuanced. Instant coffee I like has a punch to it that could placebo me into overdrive on decaf. As long as I drink it before it gets room temperature, because then it becomes super bitter for reasons with which I'm sure aforementioned coffee-bitches would bore even a nerd like me to death, it just kicks my tongue's ass (it probably sounds better in klingon) with flavor.