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wasoxygen  ·  1322 days ago  ·  link  ·    ·  parent  ·  post: Online Privacy Should Be Modeled on Real-World Privacy

Targeted advertising is big business. Search terms alone don’t work if you want to target a location or demographic.

If buying and selling user data becomes illegal, the value of illegally-obtained user data will rise. There will be more incentive to geolocate IP addresses and parse user agent strings.

The vendor is going to say, we’re just trying to sell diapers and most people don’t want diapers. Why should we advertise indiscriminately when we have data showing targeted campaigns are welcomed by new parents? People posting baby photos on Facebook should expect the world to notice that they have a baby.