a thoughtful web.
Good ideas and conversation. No ads, no tracking.   Login or Take a Tour!
zebra2  ·  1556 days ago  ·  link  ·    ·  parent  ·  post: Garbage Language: Why do corporations speak the way they do?

I actually thought the article was going to take a slightly different path once she mentioned foreign languages. Like, this is the literal corporate Newspeak.

If you're Adam Neumann, you can't tell people you go around buying up real estate and squandering venture capital for your own lifestyle, having no clue how to make a viable business. You can't tell that narrative to your employees. You can't even tell that narrative to yourself.

So instead you use the subtle powers of language to alter the reality around you. You're not a fraud, you're

    a community company committed to maximum global impact. Our mission is to elevate the world’s consciousness. We have built a worldwide platform that supports growth, shared experiences and true success.

And when you see a company plastering that language everywhere, you should be afraid.