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veen  ·  1603 days ago  ·  link  ·    ·  parent  ·  post: Pubski: November 6, 2019

I'd argue it's not as effective as you hope it to be. Facebook cares primarily about who you are and about gathering eyeballs. They need very few data points for the first part - with just a few liked pages they can already group you in with similar people. It's all about lookalike audiences. Someone on HM figured out that while you can't target ads for illicit things, you can find out which pages are most similar to illicit things. Tirns out you can totally target weedheads by targeting 18-25 males who like Family Guy. What many people also don't know is that there's a very long list of companies that have already upload their customer's email and name to Facebook, so simply by virtue of having an email and name they already know a bunch about you.

Using the service less isn't gonna change that. You probably already have an ad blocker so you're practically worth little to them anyway.