Hmm I buy more expensive protein powder. Because it's the brand I first tried and am too scared to ever leave it for another brand or flavour... But I tell people it's because it's a thoroughly tested brand. I splurge on craft beer - not because it's 'in' but I really do like specific beers. I really like coming across random, back of the fucking chiller, weird art on the container beers and getting to know them. I recently had a lovely Vanilla Porter called the Bean Counter, made by Brewaucracy. Never heard of it before, but it was brilliant. From Garage Projects' very popular "Party n Bullshit" https://garageproject.co.nz/products/partybullshit to their aplty named "BEER" https://garageproject.co.nz/products/beer/#/846183853 I love how people get to express themselves both on the can and in the contents. So when the time comes and we're selecting drinks, I wander long and hard and am happy to pay a bit more for something out there.